This project began with brand consulting for the South Korean small appliance brand, 8 Plug, and extended through the launch of the brand's inaugural product: an air fryer. 8 Plug is an electronic home appliance brand, and the project aimed to differentiate it from other brands by incorporating the symbolism of home appliances into the brand name and logo, as well as by applying relevant pictograms, creating a product book, designing the package box, and developing detailed product pages. The brand slogan, 'Every moment is a plus when you plug in with 8 Plug,' further emphasizes its commitment to excellence.