BURN LAB, a fitness brand, offers a team exercise program where 8 women and 8 men can participate together. The brand's design elements were carefully crafted to capture the energy and spirit of fitness. The bold type font used in the logo conveys the intensity and enthusiasm of the workouts. The logo itself creatively reimagines the 'counter' element in the word 'BURN LAB' to emphasize the interconnectedness of each member, symbolizing the balanced team structure of 8:8. This design element is further integrated with gauges, graphs, and other visuals to represent and track exercise measurements.